I knew i wasn't the only one who have this problem!!!
The trend that i've noticed is that deep sea/ saltwater lures are more abundant in the Inland Empire Walmarts, and trout/freshwater lures are more abundant in the OC Walmarts. I cleaned out my local Walmart of all their clearanced Braid, Williamson, and Rapala saltwater lures-- $3.50 a pop when they're normally $7-$12. Also, it may be helpful to note that not all clearanced items are placed on the clearance section. I've found a lot of good deals on items that would normally be missed had i not match up their SKU's with the clearance tags. Happy Hunting!